Mark Power is the Founder and CEO of Podean, an Amazon advertising agency and strategic consultancy and also the co-author of groundbreaking new book Amazon for CMOs. As a 20 plus year marketing and media leader, Mark has a proven track record of delivering innovative digital solutions and growth for brands globally.

He has successfully built agencies across the digital spectrum, most recently at Interpublic Group (NYSE: IPG), where he launched IPG's Amazon Center Of Excellence, a strategic capability that encompassed over 150 Amazon experts across display, search, brand building and marketplace development. Prior to this, he led IPG's award-winning mobile and innovation agency, Ansible and was EVP at Reprise, the digital media division within IPG Mediabrands, one of the biggest media agencies in the world and a major buyer of Amazon search, display and video inventory. Earlier in his career, he was the Founder and CEO of Concep, a performance marketing agency with offices in the UK, USA and Australia.