Content is King. Not just any content - product content. It is not surprise that better product content online means more traffic and higher conversion rates. Yet, it is a struggle for manufacturers and distributors to work together to build, exchange and optimize product content. Michael Powers is Director eCommerce and Marketing at Hill & Markes, a family-owned wholesale distributor of foodservice disposables, janitorial supplies, office supplies, and industrial packaging. HillnMarkes.com does more then 20% of their revenue online. In this session hear Michael discuss Digital Strategy and Best Practices in collaborating with your Distributors on improving your content.