Amazon is no longer just an online retail marketplace. It is now a formidable marketing platform and an ever-expanding array of properties, content, experiences and innovations that are becoming embedded across modern culture and society. However, many brands and marketers are late to the party, scrambling to create sustainable long-term strategies for success. The challenge is that Amazon is highly complex, proving difficult for CMOs and agencies to navigate.

Join Mark Power, Founder and CEO of Podean, an Amazon advertising agency and strategic consultancy and co-author of the groundbreaking book Amazon for CMOs, as he breaks down how Amazon is challenging CMOs to rethink the customer journey and how brands can leverage Amazon's evolution into a full funnel closed loop marketing platform.

What participants will learn:

• How big the Amazon opportunity is for brands and marketers, beyond its online marketplace
• How leading corporations and startups alike are leveraging Amazon not only as a distribution channel, but as a marketing channel
• What Amazon’s leadership principles and decision-making frameworks can tell us about their future strategies and how brands can succeed on Amazon by adopting these
• How CMOs are making Amazon strategy decisions based on data
• How organizations need to evolve internally from both structural and cultural perspectives to be able to succeed on Amazon
• How the only failing Amazon strategy is to NOT have a strategy