Amazon for CMOs
Date & Time
Wednesday, May 20, 2020, 2:50 PM - 3:30 PM
Amazon is no longer just an online retail marketplace. It is now a formidable marketing platform and an ever-expanding array of properties, content, experiences and innovations that are becoming embedded across modern culture and society. However, many brands and marketers are late to the party, scrambling to create sustainable long-term strategies for success. The challenge is that Amazon is highly complex, proving difficult for CMOs and agencies to navigate.
Join Mark Power, Founder and CEO of Podean, an Amazon advertising agency and strategic consultancy and co-author of the groundbreaking book Amazon for CMOs, as he breaks down how Amazon is challenging CMOs to rethink the customer journey and how brands can leverage Amazon's evolution into a full funnel closed loop marketing platform.
What participants will learn:
Grand Ballroom A