Amazon Business: The Brutal Realities and Opportunities for Manufacturers, Brands, and Distributors
Date & Time
Wednesday, May 20, 2020, 2:50 PM - 3:30 PM
With Amazon Business expected to cross $52 BN in annual sales by 2023, the writing is on the wall for traditional B2B industry players. Amazon is coming to B2B, and by many measures, it is already here. The marketplace juggernaut is investing millions into accommodating the digital demands of the next generation of business buyers. Younger B2B buyers will comprise over 75% of the global workforce by the end of 2025, and these customers are not only digital natives, they are Amazon natives. Online is the place they turn to research and buy products, and Amazon is the first stop. Do you see this coming? If you are a manufacturer or distributor, you must have an Amazon strategy. Product makers should embrace this as an evolution of distribution channels. Distributors can learn from what Amazon is doing. The bar is going up. Should you sell on Amazon? If you decide to sell, what steps do you need to take? What resources and budget do you need? We will answer these questions and more during this session with Ecommerce and Amazon B2B expert Brian Beck.