Name
Social Commerce 101
Date & Time
Tuesday, May 19, 2020, 1:00 PM - 1:45 PM
Description

Consumers no longer go shopping.  They ARE shopping as they live their daily lives, including spending time on Social Media.  Most brands use social media to build brand awareness and measure success by engagement, but as Social Media apps enable true Social Commerce, brands can truly acquire customers at the moment of inspiration. Learn what Social Commerce is and example brands successfully selling directly on social channels.  Learn how to get started, at any level of digital maturity, how to build organizational alignment, and what KPIs should now be tracked on social.

Location Name
Grand Ballroom A
Session Type
Keynote