The majority of Global Brands are eager to strengthen their position on the digital shelf and tend to have clearly defined business objectives. Driven by executives’ vision and goals, these organizations focus on selecting the right platform to support their initiatives but once the deployment starts, the challenges of changing team structure, identifying newly required roles and implementing new processes can quickly become daunting. Transforming an organization to become a Digital Shelf Powerhouse is effective only when change management challenges are leveraged to transform and optimize the organization, the teams and process, and address brand new challenges that could not be thought about before.