The Technology Fallacy: How People Are the Real Key to Digital Transformation
Date & Time
Wednesday, May 20, 2020
Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This presentation offers managers and business leaders a guide for surviving digital disruptions— but it is not a presentation about technology. It is about the organizational changes required to harness the power of technology.
Prof. Kane argues that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental.
Prof. Kane draws on five years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 20,000 people and conducting interviews with over 100 leaders at companies such as Walmart, Google, MetLife, John Hancock, and Salesforce. He introduces the concept of digital maturity—the ability to take advantage of the opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset.
Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won’t end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by this presentation will hold true through them all. This presentation introduces key concepts developed in his new book from MIT Press, “The Technology Fallacy: How People are the Real Key to Digital Transformation.”