This day is for current Salsify customers dedicated to learning how to advance your organization’s digital commerce transformation. The agenda will include keynote sessions, targeted breakouts focused on your business needs and hands on workshops with our product experts.
Digital Shelf Summit
Wednesday, May 20
This day will be focused exclusively on commerce opportunities for brand manufacturers. A stellar lineup of industry thought leaders, analysts, and trusted partners will share strategies on how to drive maximum growth today and prepare for the future.
Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won’t end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by this presentation will hold true through them all. This presentation introduces key concepts developed in his new book from MIT Press, “The Technology Fallacy: How People are the Real Key to Digital Transformation.”
Growth has shifted. It is found now outside the comfort zone of business as usual, and thus growth requires new ways of operating that often feel uncomfortable. New kinds of consumers, new kinds of markets, new kinds of business practices — this is what it takes. In this presentation, J. Walker Smith, Chief Knowledge Officer for Brand & Marketing with Kantar, will detail the outlines of this new consumer marketplace and identify the key imperatives for future success. Read more...
Amazon is no longer just an online retail marketplace. It is now a formidable marketing platform and an ever-expanding array of properties, content, experiences and innovations that are becoming embedded across modern culture and society. However, many brands and marketers are late to the party, scrambling to create sustainable long-term strategies for success. The challenge is that Amazon is highly complex, proving difficult for CMOs and agencies to navigate. Read more...
Salsify Customer Day
November 12 - December 31
January 1 - March 31
April 1 - May 19
Digital Shelf Summit
November 12 - May 19
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